There are over 63,000 hospitality businesses in Belgium. If you want to launch a successful restaurant, it's important to specialise and distinguish yourself from your competition. You need to give your target audience a strong reason to choose you and keep choosing you. In this article, we discuss hamburgers: a classic that can make you a tidy profit — as long as you execute it well, of course. The chefs at La Lorraine Bakery Group explain why serving burgers is a good idea and how you can position your restaurant as the place to be for the best hamburgers.
Why focus on burgers?
There are many good reasons why you should focus on burgers:
Large audience: the main reason to opt for burgers is that you can attract a very wide audience. From couples and families with young children to foodies. Burgers are a flexible dish and the combinations are endless. How about a vegan tofu kimchi burger or a pulled pork burger?
Creative freedom: hamburgers give you the room to let your creativity run wild. You can serve different meats, vegetarian or vegan options, unique toppings and special buns. It gives you the opportunity to really make your menu unique and put your restaurant on the map. This freedom makes it possible for you to cater to people with special dietary needs, for example, by providing gluten-free burger buns.
Cost-effective and high profit margins: depending on your recipes, ingredients for hamburgers are generally affordable and readily available. In addition, you can often buy these ingredients in bulk and use them for many different burger recipes. This means you can avoid waste and you're left with a better food cost percentage.
The endless possibilities of burgers mean that you can even choose to specialise within this specialisation. That's right — a double specialisation! For example, a gluten-free, vegan or halal burger restaurant. A little market research will help you narrow it down!
