Every day we get up to bake a better world together. We build wide access to more natural, tastier and fresher bakery products, contributing to well-balanced daily nutrition and consumer delight. We do it sustainably while growing people to their full potential.
What do we want to achieve?
Through our 4 empowered and interconnected business units we adopt a winning product leadership strategy. We engage large-scale production and go-to-market concepts with respect for artisan-scale quality, to bring innovation, consistency in quality and differentiation in ‘look & taste’ to existing and new markets.
To grow, across generations, a sustainably entrepreneurial company, with a soul and passion for quality and innovation, doing well for all its stakeholders and our planet, thus becoming a bigger but above all better company.
Our core values are not just empty phrases. From the very beginning, they have determined our unique way of working and have united our people, no matter their background, religion or nationality.
We share a passion for our work and our products with our colleagues, customers and consumers. Together we are stronger.
We run the company as if it was our own. We persevere and take responsibility when we make mistakes.
We respect, people, product and planet. We want to become not only a bigger but above all better company.
We take initiative and have immense drive. We aren't afraid to create new paths and stimulate innovation.
We value open communication, efficiency and simplicity. We are transparent and make good on our promises.
“The values of La Lorraine Bakery Group are the values of my family. My grandfather founded this company in 1939 and always treated his teams with the utmost respect.”
Guido Vanherpe - LLBG Group CEO
