Creating a sandwich of the month

To ensure that consumers choose your sandwich shop and to keep them coming back, it's important to differentiate yourself from your competitors. You can achieve this by standing out and by giving your customers new surprises. A creative and effective way to achieve this is by offering a “sandwich of the month”. This concept offers numerous advantages, which take both your menu and your customer satisfaction to a new level. In this article, the chefs at La Lorraine Bakery Group delve deeper into the reasons why it's smart to offer a sandwich of the month at your business.  

Sandwich of the month: the best way to create an extensive range  

Offering a sandwich of the month has numerous benefits for your sandwich shop or bakery (because offering sandwiches is a great idea for bakeries too!):  

  • Increased customer loyalty: a sandwich of the month keeps customers curious and encourages them to regularly return to try your new creations. This continual innovation helps you to build a loyal customer base who can look forward to new culinary delights each month.  

  • Creative outlet: for chefs and kitchen staff, a sandwich of the month gives you the opportunity to get creative and experiment with new flavours and ingredients. This keeps your work interesting and leads to innovative recipes that you wouldn't otherwise have added to the menu. How about pumpkin bread with grilled halloumi, coleslaw & apple or a sandwich with smoked salmon, homemade herb and cheese spread & radish? Worth a try! Be creative in your use of bread as well, for example, by using rustic touch baguettes.  

  • Seasonal ingredients: by using seasonal ingredients, you can not only optimise your food cost percentage but also improve the freshness of your sandwiches. Seasonal sandwiches attract customers looking for the flavours of the season and helps you create a sustainable image.  

  • Feedback and menu development: a sandwich of the month gives you the perfect opportunity to ask for feedback on your new ideas and combinations. This feedback from your customers gives you valuable insights into what does and doesn't work. Then you can take these insights and develop a permanent menu that better aligns with your customers’ preferences.   


How do you create a sandwich of the month?

A sandwich of the month gives you the chance to really pull out all the stops creatively and test different ideas in a safe way. It is important to remember that a sandwich of the month isn't only about the filling, but also about the bread you use. So trade in the trusty baguette for a rustic bread roll or an Italian bread like ciabatta, focaccia or schiacciata. With La Lorraine Bakery Group's extensive range, the options are endless. In addition, customers are prepared to pay more for a special sandwich such as a schiacciata with pesto, bresaola and asparagus or schiacciata with mushrooms, truffle and coppa. This is therefore not only advantageous for your customer satisfaction but also for your turnover.  

As well as the bread itself, the filling is crucial. A basic ham and cheese sandwich will do nothing to differentiate you from your competitors. So dare to think out-of-the-box and test what resonates with your customers. Don't forget to consider trends like a carpaccio sandwich with truffle mayonnaise or a vegan sandwich with hummus and tomato tapenade. Delicious!   

Important: cater to the dietary needs of your customers. Don't forget to include gluten-free bread or sourdough bread in your range. Also have some smaller bread rolls and sandwiches available for your younger customers.  

Developing recipes: how to stay creative 

Coming up with a new sandwich every month is easier for some chefs than others. That's why we'd like to share some tips with you to get your creative juices flowing:  

  • Take inspiration from the seasons: how about a sandwich with asparagus and smoked salmon in spring, a rustic bread with pumpkin hummus and bacon in autumn, a panini with mackerel and grilled courgette in winter and a ciabatta with tomato and (vegan) mozzarella in summer.  

  • Think globally: experiment with flavours and ingredients from different cuisines around the world. This will allow your customers to explore new tastes. For example an Italian caprese (Italian concepts are always a winner), a sandwich with Thai chicken or a Korean bulgogi sandwich.  

  • Use holidays and events as inspiration: Christmas around the corner? Put together a sandwich with turkey, brie and cranberry. Are the Euros about to start? Try fitness bread with healthy fillings.  

Need more inspiration? Sign up for our newsletter and you'll receive enough recipes to fill the year with innovative sandwiches of the month.  

Bread for unique sandwiches of the month 

LLBG: your partner for unique sandwiches of the month

Want to create sandwiches of the month that increase the success of your sandwich shop? La Lorraine Bakery is your invaluable partner. With an extensive range of breads and experienced chefs who are eager to share their recipes with you, you're guaranteed to have satisfied customers and a unique menu. Get a product catalogue or talk to one of our representatives and get creative with high-quality products.

La Loraine Group
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Creating a sandwich of the month | LLBG | La Lorraine Bakery Group