As a baker, you want to offer a range that makes all your customers happy. Fresh breads in different shapes and flavours, patisserie, viennoiserie...you need a bit of everything. But how do you know which products will sell best? Our recent market research gives a clear answer to this: donuts! The statistics show that this sweet snack is a must-have for your range.
Why selling donuts at your bakery is a smart move
Your bakery is at its busiest on mornings and weekends when Danish pastries, breads and bread rolls fly off the shelves. But by afternoon, foot traffic dies down. What's the solution? Serving donuts! This sweet treat is often an impulse buy purchased by Flemish consumers mainly between the hours of 12pm to 5pm. In addition, 64% of consumers buy them on weekdays. They are seen as a tasty snack or reward and have a high fun factor. In short: they make the perfect sweet treat to stimulate sales outside of peak hours.
