Selling breakfast baskets can increase the turnover of your bakery, sandwich shop or hotel, and allow you to differentiate yourself from your competitors and appeal to new target groups. But how do you get started with this and make sure your new service is a success? The chefs at La Lorraine Bakery Group have some tips and tricks that will help you take the first steps.
The perfect breakfast basket: tips & tricks
Why offering breakfast baskets is a good idea
As a bakery, sandwich shop or hotel, you already have pretty much everything you need to put together a delicious breakfast basket. A few small updates is all that's needed to expand your range virtually instantly. This not only allows you to provide your customers with the luxury of indulging in your best artisanal bakes, it also saves them an extra trip to the supermarket before breakfast. At your hotel, a breakfast basket means you can provide your guests with efficient room service or a picnic service. Breakfast baskets are also very popular as a treat on special occasions, such as birthdays, Valentine’s Day, New Year’s Day and Iftar. In addition, companies regularly order breakfast baskets.
In short: with a little extra effort, you can significantly increase your turnover without needing any additional staff. Assembling breakfast baskets is an easy task to do in your business's quieter moments, or you can make them to order.
How do you create a delicious breakfast basket?
A tempting breakfast basket has the perfect proportion of sweet, savoury, healthy and unique products. With the right mix, you can suit everyone's tastes. We’ll help you put together a breakfast basket that will go down a treat:
Varied products: make sure you have a good mix of different breakfast products, such as freshly baked rolls, croissants, pain au chocolat, donuts, muffins and so on. Be sure to add some healthy options as well, like yoghurt and fresh fruit.
Quality ingredients: only use the highest quality ingredients. Fresh bread, premium charcuterie, local cheeses and fresh, seasonal vegetables create unique flavours and increase the wow-factor of your breakfast basket.
Presentation: take time to consider the presentation of your breakfast basket. Use an attractive basket or box and add decorative elements, such as ribbon or fresh flowers to create visual interest and delight your customers. (Tip: tailor your baskets to holidays such as Halloween or Valentine’s Day for even greater appeal). Use a deposit system to keep the cost of baskets and boxes under control.
Include drinks: add a selection of drinks to your breakfast basket such as freshly squeezed juice, iced coffee, tea bags or even a bottle of Cava for a festive touch.
Condiments: add some tasty condiments, such as homemade jams, chocolate spread, honey or other spreads to make your breakfast basket even more versatile. Peanut butter is another welcome addition.
Want to go one step further with your breakfast baskets? We’ve got plenty of ideas for you. For example, try offering customisable breakfast baskets that customers can put together entirely themselves. This is great for customers with allergies or who adhere to special diets, such as gluten-free, lactose-free, vegan or vegetarian. Another option is to offer themed breakfast baskets, such as an Italian breakfast basket filled with quintessentially Italian breads and Mediterranean patisserie and viennoiserie. Halloween breakfast baskets with spooky donuts or Valentine’s Day breakfast baskets with romantic croissants are a must for your business.
Another option is to offer breakfast baskets for different budgets. For example, a basic basket with small bread rolls, Danish pastries, coffee and tea. A mid-budget option with small patisserie. And a more luxurious spread of fresh fruit juice, Cava or even Champagne. This allows you to offer every customer the very best breakfast basket for them.
Delivering breakfast baskets: the logistics
Want to make your customers’ lives even easier? Deliver the breakfast baskets to their homes or hotel rooms. Then your customers can enjoy a luxurious breakfast without even needing to leave their house or room. Ideal for Sunday mornings with the family. Here are some tips:
Packaging: make sure you have the right packaging materials to keep the breakfast basket fresh and nicely presented during transport. Use cooler bags or boxes to maintain the temperature of chilled products and make sure your packaging is strong enough to protect delicate products from damage.
Route planning: optimise your routes for delivering breakfast baskets to maximise efficiency and minimise transport costs. Group deliveries in the same neighbourhood or region to avoid driving unnecessary miles and keep delivery times short.
Orders: Ask customers to place their orders well in advance so you can plan everything. Appoint a team member to take responsibility for scheduling and deliveries.
Marketing your breakfast basket
First impressions are everything for your breakfast baskets, so you need to get the word out there. Provide hotel guests with a leaflet highlighting your range or give them the option to order a basket when they book their room. At your bakery or sandwich shop, you could show off a few examples in your display case. Let your customers know about your new range on social media or hang some posters in your shop.
Sold your first breakfast baskets? It's time to ask for feedback. Share positive reviews to generate more sales and use constructive criticism to improve your products.
La Lorraine Bakery Group: a multitude of delicious products to include in your breakfast baskets
Want to provide everyone with a delicious breakfast basket, packed with yummy treats, even in peak periods such as Easter or Christmas? La Lorraine Bakery Group has everything you need and more for a perfect basket. Our breads, viennoiserie, patisserie and savoury snacks perfectly complement your artisanal bakes. Take a look at our product catalogue or talk to a representative to find out more about our range.
Products to add to your breakfast baskets
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