Increase your bakery's turnover with sandwiches

In a world where convenience and variety are ever more valued by consumers, it's helpful to keep diversifying your bakery's range. For example, by adding sandwiches to your range. This allows you to capitalise on your customers’ need for a convenient lunch and increase your turnover significantly. More than 90% of the Belgian population eat a sandwich per month and 58% consume one weekly. In addition, offering sandwiches opens doors to new services, such as breakfast baskets and company lunches.

How do you manage the sale of sandwiches at your bakery to increase your turnover?

Adding freshly made sandwiches to your range presents a few challenges. There will be extra preparation time and work involved. That's why it's important to make efficient use of your staff. It's best to make sandwiches to order rather than beforehand because fresh sandwiches always sell better. In addition, you need an adapted workstation and you need to let customers know about this wonderful new product. In other words, you need to advertise your bakery. Lastly, it's important to choose the right bread. Our chefs are here to help you get started.

How to successfully integrate sandwiches into your bakery's range

Increase your turnover by using your space and staff efficiently

Save time and space by starting small and expanding your range based on your sales figures, customer demand and your staff's expertise. We recommend starting with three recipes and perhaps integrating a sandwich of the month.

It's good to always have one sandwich with meat and a vegetarian or vegan option to increase the turnover from your existing customers, as well as to attract new target groups. Take the pulse of your existing customers by asking them which sandwiches they would be interested in.

From our market research, the most popular breads to use are standard white, healthy fitness and rustic rolls. These figures from our market research will help you make the right choices for your sandwich range:

68%

prefer bread with seeds and grains because they believe this is the healthier choice.

77%

want you to surprise them with a special recipe or unique topping.

76%

would like a rustic roll with a unique topping.

70%

are prepared to pay 70% more for a rustic roll rather than a classic baguette.

Advertising your sandwiches in your bakery

Is your menu ready to go? Then it's time to advertise your bakery's new range. Here are some tips:

Create a leaflet highlighting your range of sandwiches (perhaps divided into handy categories, such as small bite or big bite).
Design an eye-catching menu for your display counter and to hang on the door. Hand it out to customers as well.
Create a sandwich of the month and, if it's a success, add it to your range.
Offer a deal, such as a free Danish pastry with the purchase of two sandwiches.
Run a giveaway campaign on your social media channels, where participants can win a breakfast basket with mini sandwiches.

Use pre-baked or fully baked breads to save time

Choose the right bread to increase your turnover and appeal to your target audience

Factors that affect your margin are the cost price of the sandwiches but also the time it takes to make them. That's why you should choose bake-off bread, such as pre-baked bread (with a finishing time of 11 to 13 minutes) or fully baked bread (with a finishing time of 3 to 4 minutes). This way, you won't waste any time perfecting your bread recipe.

In addition, you can offer lots of new breads in an instant. For example, gluten-free breads, rustic breads, fitness breads, breads with an Italian twist, which are all essential to your range. Since you can bake these breads in just a few minutes, you only use what’s needed. It's a good way to make sure you always have enough bread in stock and to avoid waste. Another tip is to make the sandwiches to order. Ask your customers to order before a fixed time, so you can prepare the sandwiches in your business's quieter moments.

Get the most out of your sandwiches

By adding sandwiches to your bakery's range, you open doors for yourself. This way, you can make a name for yourself as not only a reliable source of breakfast, but also brunch and lunch. In addition, thanks to your expertise and the new processes you will put in place to make the sandwiches, you can easily start offering bread baskets or company lunches. Why not offer a breakfast basket with luxurious mini bread rolls? Crusty, mini bread rolls with different fillings, airy croissants, sweet Danish pastries and delicious cakes to round it off. What a feast! And the perfect way to increase your turnover.

Download our product catalogue and choose from a wide range of breads

Want to add sandwiches, more patisserie, savoury snacks, sweet treats or extra Danish pastries to your bakery's range? With over 80 years of experience in the milling and bakery sector, La Lorraine is your reliable partner. Download our catalogue or make an appointment with our representatives to discuss how we can increase the turnover of your bakery.

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